Skip to content
JM LogoJacopo Martinalli

Digital Services for Hospitality

Your website is losing bookings.
Every single day.

Most hotel and B&B websites have invisible technical issues that drive customers away: slow pages, zero SEO, no structured data. I'll show you what's not working — for free.

Problems no one has ever shown you

Every day, potential guests search for properties like yours on Google. If your site is slow, not optimized or doesn't appear in results, those bookings go to your competitors.

Lost bookings

A slow or non-mobile-optimized site loses up to 53% of visitors. Every extra second of loading time reduces conversions by 7%.

Poor mobile experience

Over 70% of travel searches happen on smartphones. If your site isn't perfect on mobile, you're losing most of your traffic.

Invisible on Google

Without meta tags, Schema.org and optimized content, Google doesn't know what you offer. Your competitors with proper SEO outrank you.

Who it's for

For every type of accommodation

Whether you run a 4-star hotel or a 3-room B&B. If you have a website that doesn't convert, I can help.

Hotels & Resorts

Complex sites with dozens of rooms, seasonal rates, galleries and integration with your existing booking engine.

B&Bs & Vacation Rentals

Professional online presence, direct booking and Google visibility for small and medium properties.

Farmhouses & Mountain Huts

Websites that tell the story of the territory, promote local experiences and convert visitors into guests.

Glamping & Residences

Modern design for contemporary properties, with immersive galleries and integrated booking.

Property Managers

Multi-property solutions with owner portal, dashboard and automations. For those managing multiple properties.

Consortia & DMOs

Territorial portals that aggregate properties, experiences and services of a tourist destination.

What I do

Concrete services, measurable results

I don't sell templates. I build custom solutions with modern technologies, optimized for performance and conversion.

High-Performance Website

Custom website, fast, responsive and multilingual. Tailored design for your property, with gallery, map and direct booking.

  • PageSpeed 90+ on mobile and desktop
  • Multilingual (IT, EN, DE, FR and more)
  • Custom design, no templates
  • Booking engine integration

SEO & Visibility

Complete technical optimization: meta tags, Schema.org, sitemap, WebP images, Core Web Vitals. To get you found on Google.

  • Complete technical SEO audit
  • Schema.org Hotel/LodgingBusiness
  • Image optimization (WebP/AVIF)
  • Optimized Core Web Vitals

Performance & Speed

Performance optimization: lazy loading, CDN, compression, caching. Your site loads in under 2 seconds.

  • Loading time < 2 seconds
  • Optimized images and lazy loading
  • Global CDN for speed everywhere
  • Modern and scalable hosting

Digital Consulting

Analysis of your digital ecosystem: website, OTAs, channel manager, booking engine. I tell you what works, what doesn't, and how to improve.

  • Complete existing site audit
  • OTA presence and pricing analysis
  • Personalized digital strategy
  • Report with concrete actions and priorities

Real case

Audit of a hotel group — 5 hotels, 5 problems

I analyzed the website of an Italian hotel group with 5 properties and over €19M in revenue. Here's what I found.

Context

Italian hotel group, 5 properties, website built with a generic CMS (not hospitality-specific), over 120 employees.

Empty language tag

The HTML lang attribute is empty. Google doesn't know what language the site is in — direct SEO penalty.

Zero meta tags

No meta description, no Open Graph, no hreflang. The site is invisible to search engines and social media.

No structured data

Zero Schema.org. Google doesn't show stars, prices, availability in search results.

Unoptimized images

All images in JPEG/PNG, none in WebP or AVIF. 30 images without alt attribute.

Oversized HTML

81 KB of HTML with duplicate DOM for mobile and desktop. High loading time.

5 fragmented domains

Hotel, e-commerce, experiences and booking on different domains. Zero SEO coherence, dispersed authority.

Estimated impact

With these issues, the group loses organic visibility, Google positions and direct bookings every day. A targeted technical intervention could recover significant traffic and revenue.

Why choose me

Active Property Manager

I've managed accommodation properties since 2019. I know check-ins, pricing, OTAs and channel managers from the inside — not from theory.

Full-stack developer

I write code every day. Next.js, React, TypeScript, Supabase, PostgreSQL. Enterprise-grade stack at accessible costs.

I know your tools

Booking.com, Airbnb, Stripe, channel managers, booking engines. I know how to integrate them into your site because I use them myself every day.

Measurable results

I don't sell promises. I show you PageSpeed before and after, Google ranking, conversion rate. Data, not words.

Direct support

You talk to me, not a ticket system. WhatsApp, email, video call. When something's wrong, I fix it personally.

Alpine territory

I work between Valtellina, Valchiavenna and Lake Como. I know mountain tourism, seasonality and local dynamics.

How it works

From first contact to launch

01

Free audit

I send you a technical report of your site: PageSpeed, SEO, accessibility, critical issues. Free, no obligation.

02

Proposal

Based on the audit, I present a clear proposal: what to do, how much it costs, how long it takes.

03

Development

I build the solution. I show you progress, we collect feedback. Fast iterations, no surprises.

04

Launch & support

Deploy, training and ongoing support. The project doesn't end with delivery — I follow up over time.

Free audit

I'll send you a site audit within 48 hours

Leave your website URL and receive a complete technical report: performance, SEO, accessibility and critical issues. Free, no obligation.

  • PageSpeed report with mobile and desktop scores
  • SEO analysis: meta tags, Schema.org, sitemap
  • Accessibility check and image optimization
  • Estimated economic impact of issues found

Your website could work for you

Every day with an unoptimized site is a day of lost bookings. The audit is free — the first step costs you nothing.